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Friendseder™ Brunch (Virtual Choose Your Own Adventure)

Friday, March 24, 2023

$13.00 – $65.00
Illustration of a table set for a Passover Seder meal. Text at the bottom reads Friendseder Community Brunch powered by The Well with Zingerman's Delicatessen.

This event is VIRTUAL. You will receive a brunch bundle + a digital guide for you to enjoy at your own pace.

  • If you want to join us for a live event, please sign up for our Friendseder™ Community Brunch at Zingerman’s Greyline on Sunday, March 19, 2023 @ 11:00 am.
  • If you live out of our area or you are unavailable on March 19th, we invite you to this digital experience that includes a box stuffed full of all the things you’ll need for a great brunch plus a digital guide featuring Rabbi Jeff of The Well and Tessie of Zingerman’s Deli to guide you through the elements of the brunch bundle.

Friendseder is to Passover what Friendsgiving is to Thanksgiving. If you’re reading this, you’re a friend of the Deli’s, so whether or not you celebrate Passover, we’d love to have you join us for this digital Friendseder™ Brunch experience!

At a Friendsgiving, you might expect to see twists on classic Thanksgiving dishes, and Friendseder is no different (except with classic Jewish dishes, of course). Friendseder is celebrated before the start of Passover, so together we’ll enjoy a 4-course brunch that’s inspired by the Seder plate without needing to follow Passover dietary rules. The menu includes dishes like Yemenite Charoset Parfait, Hungarian Spiced Egg Salad, and Brisket Roulade with Roasted Red Pepper Sauce (vegetarian options available upon request). 

This is our second annual Friendseder, and we’re very excited to once again be partnering with The Well to bring their initiative to our Ann Arbor community. Your hosts the digital accompaniment to the brunch bundle will be Zingerman’s Event Coordinator Tessie Ives-Wilson, The Well’s Executive Director Rabbi Jeff Stombaugh. On your own time (not on a scheduled Zoom session), they will lead you on a guided tour of this special menu–the tastes, products, ingredients, meaning, ritual, and traditions.

The Well is a Detroit area non-profit with a mission to create and foster an accessible, inclusive, and relationship-driven community. They use Jewish wisdom and rituals to help foster community, but you don’t have to be Jewish to join the community! Friendseder welcomes everyone to the table to learn about Passover rituals and traditions, but also encourages you to make the holiday your own! Learn more about Friendseder and/or order a starter kit from The Well. A portion of ticket sales will be donated to support the work of The Well and Friendseder.


  • A 4 course brunch bundle for one + digital guide (additional bundles can be purchased for $50 each)
  • A guided Friendseder™ tasting and learning experience with Zingerman’s Delicatessen and The Well
  • A portion of your ticket purchase supports The Well
  • A 20% off coupon to use at shop.zingermansdeli.com after your tasting experience


  • Pick up at the Deli (FREE)
  • Ann Arbor Delivery ($13)
  • West Bloomfield Pick up ($13)
  • Overnight Shipping ($42) – please order by 3/21


  • Your brunch bundles will ready for pickup or delivery on 3/24
  • If you chose shipping, your kit will arrive on 3/24
  • Your digital download of the guided tasting will be sent to you by email on or before 3/24
  • Please include any allergy or other dietary needs in the field provided
  • If you have any questions, please email [email protected]


Friday, March 24, 2023
$13.00 – $65.00
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Zingerman’s Delicatessen
The Well


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